What is a “pocket listing”?
A pocket listing is a real estate industry term for a property that is not on the market or in the MLS system. It could either mean that it will be coming on the market in the future or that the seller does not want the property to be advertised through the MLS.
How does this Benefit You?
If you are a buyer who has seen everything on the market and can’t seem to find what you are looking for, you can be privy, and first in line, to the hundreds of pocket listings in our database before they become available to the general public. This gives you a huge leg up in your search, offering opportunities that other buyers never know about.
If you are a seller, this innovative system can be an incredible benefit. Many sellers working with Compass agents sell their property before hitting the market. Not only does this mean that you don’t have to go through the typical on-the-market selling process with showings, open houses and keeping your property pristine at all times, but it also gives you the opportunity to sell for a higher price than it may sell for if on the market. If a buyer really wants your property and doesn’t want to be subject to extensive competition if it goes on the market, they are typically willing to pay a premium.
Compass Coming Soon
Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
EARLY TO LIST, EARLY TO SELL
Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
TWICE THE EXPOSURE
Coming Soon creates two separate opportunities to launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.
GET FEEDBACK, FAST
Testing the market with Coming Soon helps your listing to perform even better, once it opens to the public. You’ll gain invaluable insights on pricing, photos, and positioning.